Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own suc...

By Tim Williams
Hardcover: 208 pages
Publisher: Wiley; 1 edition (August 9, 2010)
Language: English
ISBN-10: 0470587156
ISBN-13: 978-0470587157
Product Dimensions: 6.1 x 0.8 x 9.1 inches
Amazon Rank: 1076316
Format: PDF ePub TXT ebook

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I found the book's premise to be very insightful, but found myself wanting more detail. The explanations supporting the premise left me uninspired, with nothing tangible to take away.Conversely, the section at the end on value pricing was an excepti

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